My Role
Dec 2023 - Mar 2024
UI/UX Generalist
I had played various roles as ux researcher, wireframing, prototyping and mockups.
Understandingthe user
User research
Personas
Problem statements
User journey maps
User research: summary
I have conducted interviews and created empathy maps to understand the users that I’m designing for and their needs. A primary group identified through research was students who need discount on booking movie ticket prices.The user group gave their feedback about not having discount offers on ticket prices, and not having easy booking procedure in app.
Competitive Audit before Designing App
I have conducted conducted competitive audit with direct and indirect competitors.
link to pdf:
User Pain Points

Persona &
Problem Statement:

User Journey:
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Paper wireframes

Digital Wireframes
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Digital Wireframes Overview:


