I have done user research, wireframing, prototypes.

User research
Personas
Problem statements
User journey maps

Our user research initially assumed our audience was primarily environmentally conscious consumers. However, through surveys and interviews, we discovered a broader range of motivations, including fashion-forward individuals. This insight prompted us to expand our product offerings and refine our messaging to better meet diverse user needs.

Key pain points identified through user research included challenges in product discovery, confusion regarding material options, and worries about product durability. These insights guided our efforts to improve the shopping experience, focusing on clarity, accessibility, and quality assurance to better meet user needs.